We are Primetag

Influencer Marketing Intelligence platform to drive real business results.

Join hundreds of brands that use Primetag everyday to prove their new ROI: the Return on Influence.

What we do

We provide brands and agencies with a platform that empowers them to maximize the new ROI—Return on Influence.

Differentiation

We are unique and here’s how.

Our 4 pillars turn influencer data into actionable insights, ensuring your campaigns align with real customer behavior.

Solutions

Vanity metrics don't prove ROI. Here are our solutions to fix that.

Business Intelligence / Competitor / Market Insights

For decision-making and strategy.

Empower your decision-making strategies with unparalleled market intelligence—transform data into insights that drive growth and sharpen your strategic edge.

+1 Bi

Pieces of content at your fingertips

2023 onwards

Historical dataset

Products used

Content Explorer
Universe

Success Story / Skincare

NAOS Group

Turning overwhelming data into business insights and competitive intelligence to refine strategy and make smarter decisions.

Benchmarking / Campaign’s ROI / Investments

For budget-allocation and ROI.

Optimise your media spending with a full-funnel view of your Influencer Omnichannel ROI. Prove the impact of Influencer Marketing against other disciplines and allocate budgets where it matters.

+70% of Influencer ROI

Attributed to physical stores

Full-funnel Customer Journey

Revealing what works and what doesn’t

Products used

Omnichannel ROI Measurement
Campaign Manager

Success story / Fashion

Fashion brand

True omnichannel ROI tracking for influencer campaigns, covering online and in-store conversions with key metrics like CPA.

Trends / Optimisation / Reporting

For research, data and insights.

Effortlessly deliver impactful reports on Campaigns, Competitors, and Industry trends. Provide clear, actionable insights that drive strategic decisions and empower informed decision-making.

x5 Faster

Data processing & report delivery

In-depth Analysis

Products used

Universe
Share of Voice

Success story / Retail

Retailer brand

Consolidated reporting of all influencers collaborations (organic, paid and earned) with full-funnel analytics and benchmarking.

Discover / Evaluate / Measure

For operations, proposals and implementation.

Do less and create more. Our platform automates endless tasks, from Discovery to Campaign Tracking & Reporting, so that your focus is on building meaningful relationships with Creators and Clients.

+67% FTE Savings

From influencer discovery to collaboration

Accurate Match

Between briefing requirements and influencer attributes & metrics

Products used

Frameworks
Discover

Success story / Goods

FMCG Group

Scaling campaign planning capacity fivefold while increasing campaigns and creativity quality through data-supported automations.

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All-in-one platform

Our Product Suite

01All-in-one platform—

Discover and Evaluate.

Say goodbye to guesswork. With our platform, selecting, evaluating, and planning influencer marketing campaigns becomes a strategic, data-backed process, ensuring your efforts are aligned with measurable success.

02All-in-one platform—

Track and Measure ROI.

Consolidate your measurement and reporting with verified, comparable data across departments, collaboration types, and markets. Our solution ensures clarity and consistency, empowering you to track meaningful performance metrics that truly reflect your campaign’s impact.

03All-in-one platform—

Benchmarking and Optimization.

Gain access to comprehensive performance benchmarks across markets, categories, and departments. With our platform, you can fine-tune your strategy and planning to achieve better outcomes and stay ahead of the competition.

04All-in-one platform—

Business Intelligence.

Don’t miss out on emerging trends, sales forecasts, or competitive insights. Use Universe to unlock a comprehensive view of your market and elevate your strategy to the next level, keeping you ahead in every aspect.