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May 14th10:00h
Lumiere LondonUnderwood Flagship Venue
Hear From the Voices Shaping the Future of AI in Creator MarketingFrom brand campaigns to platform tools to creator content itself, we’ll dive into where AI is enhancing creativity, where it’s falling short, and what’s coming next.
Expect keynote talks, a dynamic fireside chat, live product demos, and an interactive roundtable session - bringing together leading brands, agencies, creators, and platforms to separate the hype from the opportunity.
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KeynoteBeyond Human – The Future of Influencer in a Virtual First World
PanelAI for Scale: How Brands, Agencies, and Platforms Are Rewriting the Playbook
Fireside ChatFrom Briefing to Creators Shortlist Under One Minute
PanelAI x Creators: Creativity, Control, and the Next Frontier
Keynote: Beyond Human – The Future of Influencer in a Virtual First WorldThis session will cover the explosive growth of AI influencers—and the psychology behind why people follow them, whether AI influencers will replace traditional influencers or coexist in new ways. And finally, what all of this means for brands, agencies, and the future of digital marketing.
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Panel: AI for Scale: How Brands, Agencies, and Platforms Are Rewriting the PlaybookAI is transforming how brands, agencies, and platforms execute creator marketing at scale - from sourcing and briefing to reporting and campaign optimisation. In this operationally-driven discussion, marketing leaders from a top agency, a global brand, and YouTube will share practical insights on how AI tools are streamlining workflows, enabling smarter decision-making, and shaping the next generation of creator partnerships. We’ll also tackle the challenges: where AI still falls short, and why human oversight remains critical for brand safety, authenticity, and results.
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Fireside Chat: From Briefing to Creators Shortlist Under One MinuteThis fireside chat explores how AI is transforming one of the most recurring tasks in campaign planning—finding the perfect creator match. Discover how AI significantly reduces the matchmaking process from hours to just a minute, streamlining campaigns from briefing to the shortlisted creators.
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Panel: AI x Creators: Creativity, Control, and the Next FrontierAI is opening new doors for creators - from content ideation to rights management and talent discovery - but it’s also raising critical questions around creativity, ownership, and control. This panel brings together a leading creator and industry experts across talent management, rights, and AI innovation to explore how AI is enabling greater creativity, efficiency, and new business opportunities. We’ll dive into real-world examples of how creators are adapting, the biggest risks and rewards ahead, and what both creators and marketers need to know about the future of AI-powered creator marketing.
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