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Influencer marketing in Italy is on the rise.
Investment grew 29% in a single year. To understand the forces driving this shift, we analysed more than 91 million pieces of content from 285,000 creators across Instagram and TikTok. This study reveals the key patterns shaping the next stage of the industry in Italy.
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What you’ll find in the studyAs the influencer marketing sector grows, the need for reliable, large-scale analysis becomes more important. This study maps the full scope of market activity with an objective and transparent approach to data. Our goal is to contribute neutrally to the development of the ecosystem, promoting professional excellence, rigour, and greater sophistication across the sector.
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91M Content PiecesInstagram and TikTok
285k Creators in Italy> 10k followers
24k Brands, 22 VerticalsBranded, Sponsored & Boosted
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