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Influencer marketing in Portugal is scaling up.
Investment grew 54% in three years. To understand the forces driving this shift, we analysed more than 36 million pieces of content from 42,000 creators across Instagram and TikTok. This study reveals the key patterns shaping the next stage of the industry in Portugal.
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What you’ll find in the studyAs the influencer marketing sector grows, the need for reliable, large-scale analysis becomes more important. This study maps the full scope of market activity with an objective and transparent approach to data. Our goal is to contribute neutrally to the development of the ecosystem, promoting professional excellence, rigour, and greater sophistication across the sector.
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36M Content PiecesInstagram and TikTok
42k Creators in Portugal> 10k followers
4.3k Brands, 22 VerticalsBranded, Sponsored & Boosted
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