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Influencer Marketing in Spain is growing.
Influencer marketing in Spain has nearly tripled in size over the last three years. To understand what’s driving this growth, we analysed more than 285,000 creators and 154 million pieces of content across their social channels. This study reveals the key patterns shaping the next stage of the industry.
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What you’ll find in the studyAs the influencer marketing sector grows, the need for reliable, large-scale analysis becomes more important. This study maps the full scope of market activity with an objective and transparent approach to data. Our goal is to contribute neutrally to the development of the ecosystem, promoting professional excellence, rigour, and greater sophistication across the sector.
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154M Content PiecesInstagram and TikTok
285k Creators in Spain> 10k followers
2.7k Brands, 22 VerticalsBranded, Sponsored & Boosted
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