When it comes to influencer marketing, everyone wants to believe their brand is ahead of the curve — strategic, data-driven, in control. But behind closed doors, the reality is often very different.
“My agency only gave me last year’s competitive report in the following April.”
“I have no idea what my competitors’ collaborations are actually about.”
“I don’t have the resources to analyze my competitors as often or as thoroughly as I’d like.”
These are real, genuine quotes. And they’re not rare: they’re the kind of confession we hear every week. And it has helped us realize that even the most cutting-edge brands are flying blind when it comes to their competition.
And the worst part? It’s not for lack of interest: it takes too much time, demands too many resources, and most tools out there don’t do a particularly good job.
The reality of today’s marketing world is brutal. Every single day, millions of pieces of content are published. Brands are launching campaigns, collaborating with creators, adjusting strategies… and you’re still there, waiting for the next quarterly report. If it arrives.
The competition never sleeps.
And you can’t afford to be chasing down another Excel file.
Answers to questions like:
What are my top 3 competitors doing on Instagram this month?
What kind of creators are they collaborating with
What were their most viral posts this quarter
What’s their EMV share this quarter?
What topics did they push in their sponsored mentions last month?
That’s not a dream anymore. It’s Universe.
Universe is an AI-powered Agent built specifically for Influencer Marketing. With access to over +3 billion pieces of content from Instagram and TikTok, Universe automatically and conversationally analyzes this massive amount of data quicker than you can make a cup of coffee.
You ask. Universe answers.
With charts. With insights. With benchmarks. With time back in your day.
🔍 Speed: What used to take days now takes minutes.
📊 Depth: It doesn’t just give you numbers. It gives you context and conclusions.
💬 Conversational: You don’t need to figure out how to ask. Just type your question.
🧠 Smart: It suggests analyses you hadn’t even thought of.
🛠 Flexible: You can fine-tune your analysis by content type, creator tier, campaign, or time frame.
You’re about to walk into a leadership meeting.
Want to know more about Universe?
Fill in this contact form and let’s talk.
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