This Is How Universe Analyzes Your Competitors (And We’ll Send You One Report for Free)

What if you could understand exactly what your competitors are doing in Creator Marketing — in under a minute?

Universe is our AI-powered conversational assistant with access to over three billion pieces of content from Instagram and TikTok. All you have to do is ask. No briefings, no spreadsheets, no waiting around.

Here’s how we do it. (You can copy the prompts and run the same analysis with your own brand.)

Imagine we are running (pun-intended) an athletic brand. Maybe it’s underarmour, maybe it’s Puma. And we want to know how Nike and Adidas are doing with their Creator Marketing strategies.

Here we go:

1. Competitive analysis: Estimated Media Value, mentions, and engagement

To start, we simply asked Universe the following:

“Can you compare @nike and @adidas in the UK market on Instagram during 2024, including EMV, number of mentions, and total engagements?

Here’s what Universe returned in just a few seconds:

Universe doesn’t just show you numbers. It analyzes, compares, and takes you straight to the details. It adds links so you can see exactly which posts generated each metric, explore the actual content, and understand the context.

And on top of that, it generates charts, insights, and conclusions ready to share or present.

2. Content Strategy: Sponsored vs Organic, Content Type, and Influencer Profiles

To understand how each brand is executing their strategy, we asked Universe to break it down in three different ways:

“Compare the brands with three additional breakdowns: sponsored vs. organic content, content types, and influencer types”

As you can see, Universe not only gives you high-level metrics — it also breaks down how each brand builds its strategy, from the kind of influencers they work with to the formats they rely on and the balance between paid and organic efforts. All of this in just seconds.

3. Top 5 Most Engaging Posts per Brand

To understand what kind of content is truly resonating with audiences, we asked Universe:

“What are the top 5 posts mentioning each brand, ranked by engagements?”

Universe not only shows you the top 5 — it also includes direct links to each piece of content, so you can see exactly what was posted, by whom, and how it performed.

4. What Are the Key Topics in Sponsored Content for Each Brand?

Mentions are one thing — but understanding what brands are paying to talk about reveals their true strategic priorities. So we asked Universe:

“What topics are being discussed in sponsored content mentioning @nike and @adidas on Instagram and TikTok in the UK during Q4 2024?”

Universe delivers topic-level clarity, helping you understand what kind of stories brands are pushing — and how those stories are being amplified through paid media.

Each theme comes with links to the actual sponsored posts, so you can see the creative, the creator, and the engagement in one click.

5. How Do Mentions Vary by Market?

Sometimes the most powerful insight comes from comparing regional performance. The same brand can have very different positioning, volume, and engagement depending on the market. So we asked Universe:

“How many times were @nike and @adidas mentioned in each of the following markets on Instagram in 2024? UK, Spain, France, Italy, Portugal, USA, Germany, Mexico, and Brazil.”

Universe is powered by Primetag’s proprietary database, giving it access to billions of structured and geo-located influencer marketing posts across more than 110 countries. This means you can run accurate, cross-market comparisons instantly — no extra filters, no manual setup

🔁 Full flexibility

This analysis is just a sample. Universe adapts to your needs:

• Choose the brands you want to compare

• Select the country, region, or market that matters most to you

• Analyze the time period you need — from yesterday to the entire year

⏱️ Save time

What used to take days of work now takes just seconds.

Universe gives you presentation-ready data to help you make fast, evidence-based decisions — not just gut calls.

📈 A full analysis in seconds — and that’s just the beginning

What you’ve seen in this article is just a glimpse of what Universe can do. Behind each answer is the power to explore hundreds of other questions.

If it lives in Instagram or TikTok data, Universe can help you find it, understand it, and act on it.

Get Your Own Competitive Report — For Free

Hey thanks for reading! To give you a little taste of what Universe can do for you, we’ll send you a customized report just like the one in Block 1, with Share of Voice, EMV, mentions, and engagement — comparing the brands you choose, in the market you care about, and for the time period you need.

Delivered straight to your inbox.

Want to see how your brand stacks up against the competition?

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